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WHAT DO I DO?
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I design, develop and build brands from a creative and systemic approach developing holistic and strategic solutions according to my partners and clients needs. I look for your business DNA to find your competitive advantage.
I design and conduct Lego® Serious Play® workshops tailored to my partners and clients needs, a methodology which encourages communication, problem solving and divergent thinking to enhance creativity, innovation and business performance.
I plan and deliver training and teaching sessions in Strategic Design, Branding, Playing at work, Leadership and Creativity, areas that positively affect the development of companies and organisations.
Find out what I have been up to
Even though ‘playing at work’ seems to be an oxymoron, more than a dichotomy, play and work are two parts of a continuum. Research suggests that play is an important driver for motivation and productivity in the workplace; hence, it has the potential to thrive organisational development having a deep impact upon job satisfaction, creativity, […]
The English term “brand” – from which “branding” derives – comes from a Scandinavian Germanic root whose meaning was “to mark with fire“. We can talk about brand when literally “mark” an animal to identify its owner, but we also use this term when we talk about the attributes of a product, service or organisation […]
The inception When I was an undergraduate student, I did not always know that someday I wanted to start a PhD. But why did I decide to start this challenge? Here I leave a couple of reflections and experiences. Back in 2005, I started my major in Design at the ‘Universidad de Valparaiso’, Chile. At […]