My name is Victor Perez Moraga, AFHEA, PhD researcher at the University of York and Lego® Serious Play® certified facilitator. I am a creative professional interested in theory, research and practice of design, branding, corporate strategy, creativity, leadership and play in work organisations.

I have theoretical and practical knowledge in strategic design and creative management, areas that positively foster the development of companies and organisations, being able to contribute in their strengthening, growth, positioning, reputation and performance.

Constructing ideas, projects and strategies, I search for opportunities on different fields using creative and analytical thinking in order to transform problems into solutions, addressing all sorts of labour challenges from wide perspectives and scenarios.

To my view, every problem has a solution. If we do not find the solution we are missing something. Therefore, we need to keep looking, exploring, and experimenting, the answer is always out there. That is what I do, that is what I believe in, that is what defines me, I am a solution-finder.


Strategic design


Critical thinking


Project planning


Brand development

Lego® Serious Play®

  • 2018 – to current: Doctoral Researcher, York Management School, University of York, United Kingdom.
  • 2015 – 2018: Security Consultant – Acting Manager, Security Office, DICREP, Chile.
  • 2012 – 2016: Partner and Creative Director, FIDARSI – Strategic Branding, Chile.
  • 2012 – 2014: Partner, Consultant and Instructor, IDEA Consultores, Chile.
  • 2010 to Current: Independent Consultant
  • 2020: Graduate Teaching Assistant (GTA), Introduction to Management and Professional Development, The York Management School, University of York, United Kingdom.
  • 2019: Graduate Teaching Assistant (GTA), Marketing Principles and Practice, The York Management School, University of York, United Kingdom.
  • 2019: Lego® Serious Play® facilitator, Centre for Global Programmes, University of York, United Kingdom.
  • 2018 to current: Candidate, PhD in Management, The York Management School, University of York, United Kingdom.
  • 2017: Diploma, Private Security Management, Universidad Catolica Silva Henriquez, Santiago, Chile.
  • 2013: Postgraduate degree, Master of Strategic Design, Universidad de Valparaiso, Valparaiso, Chile.
  • 2010: Undergraduate degree, Designer, Universidad de Valparaiso, Valparaiso, Chile.
  • 2020: Associate Fellow of the Higher Education Academy (AFHEA), Advance HE, United Kingdom.
  • 2019: Lego® Serious Play® facilitator, The Association of Master Trainers in the Lego® Serious Play® Method, Bricks and Business, Leeds, UK.
  • 2020: Prized portfolio, The York Learning and Teaching Award (YLTA), University of York, United Kingdom
  • 2018: Becas Chile, PhD Scholarship, CONICYT, Chile
  • 2017: Best student, Private Security Management Diploma, Chile
  • 2010: Best student 2010 cohort, Design School, Chile
  • 2010: 1st place design contest, Entel & Street Machine, Chile
  • First language: Spanish, Native
  • Second language: English, Advanced, IELTS 7.0
  • Microsoft Office, intermediate to advanced
  • NVivo, intermediate
  • Adobe Illustrator, advanced
  • Adobe Photoshop, advanced
  • Adobe InDesign, advanced
  • WordPress, intermediate

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