Playing at work

Playing at work

Even though ‘playing at work’ seems to be an oxymoron, more than a dichotomy, play and work are two parts of a continuum. Research suggests that play is an important driver for motivation and productivity in the workplace; hence, it has the potential to thrive organisational development having a deep impact upon job satisfaction, creativity, […]

Let’s talk about branding

Let’s talk about branding

The English term “brand” – from which “branding” derives – comes from a Scandinavian Germanic root whose meaning was “to mark with fire“. We can talk about brand when literally “mark” an animal to identify its owner, but we also use this term when we talk about the attributes of a product, service or organisation […]

My PhD journey: Part 1

My PhD journey: Part 1

The inception When I was an undergraduate student, I did not always know that someday I wanted to start a PhD. But why did I decide to start this challenge? Here I leave a couple of reflections and experiences. Back in 2005, I started my major in Design at the ‘Universidad de Valparaiso’, Chile. At […]

Welcome!

Welcome!

Hello visitor! My name is Victor Perez, Designer, Master of Strategic Design, and current PhD candidate at the York Management School. I am a creative and passionate professional with a deep interest in strategic design, creativity, leadership, design thinking, corporate strategy, branding, game storming, and lego bricks (yes, legos!). In this site, you will find information […]