This private airline which had passenger transportation and air-ambulance service needed to improve their brand image. The owners wanted to develop a fresh and solid image to communicate safety, trust, and seriousness. A benchmark was developed to understand the business, competency, and best practices within the market. Taking into consideration many inputs derived from the owners, workers and other audiences, a new brand strategy was developed.
A new brand image was presented to the company. Taking into account the project inputs, this proposal included brand storytelling, new corporate colours, a modern, serious and clean image, a new logo, and brand touchpoints such as corporate folder, business card, brochure, and website.