In a collaborative project, a brand image renewal project was proposed to this company. Based on a visual benchmarking of existing brands within the market, a comparative study was conducted and new visual guidelines were established.


A new brand image was proposed keeping the main conceptual guidelines of the company through a new visual architecture. A brand guideline document was established allowing the company to keep coherence, codes and visual style and contacts points as business card, folder, envelope and sheets were designed.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s