THE CHALLENGE

In a collaborative project, a brand image renewal project was proposed to this company. Based on a visual benchmarking of existing brands within the market, a comparative study was conducted and new visual guidelines were established.

THE SOLUTION

A new brand image was proposed keeping the main conceptual guidelines of the company through a new visual architecture. A brand guideline document was established allowing the company to keep coherence, codes and visual style and contacts points as business card, folder, envelope and sheets were designed.

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