‘La Casita de Chonchi’ is a food company which didn’t have a brand or even a name. The owners didn’t know what concept, identity to develop or visual codes to use. This project demanded to start from scratch.
The first step was to establish a memorable and evoking name. Looking for a concept, the Chiloe’s Island was the storytelling which inspired ‘La Casita de Chonchi‘. The project included the development of a brand strategy considering its narrative, discourse, and a wide range of contact points. Nowadays the company is growing and captivating new clients.