THE CHALLENGE

This family coffee and bakery shop wanted to develop a new brand to engage more clients and positioning in a highly competitive environment. To do so, they asked for a new visual identity.

THE SOLUTION

This project involved a diagnostic study considering internal and external audiences. Surveys and interviews were applied with the company owners, workers, and clients. In addition, a study of the competition was designed and a wide range of concepts and visual references were applied. As result, a new visual identity was developed considering the brand strategy, storytelling, and multiple contact points.