This family coffee and bakery shop wanted to develop a new brand to engage more clients and positioning in a highly competitive environment. To do so, they asked for a new visual identity.


This project involved a diagnostic study considering internal and external audiences. Surveys and interviews were conducted with the company owners, workers, and clients. In addition, a study of the competition was conducted and a wide range of concepts and visual references were applied. As result, a new visual identity was developed considering the brand strategy, storytelling, and multiple contact points.

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