THE CHALLENGE

The two owners of this company wanted to develop a new brand considering their love for coffee. They started fixing coffee machines and now they have their own coffee roaster and they also teach a barista course. That is how they asked for a brand which combines coffee and their workshop.

THE SOLUTION

Considering the inputs of the owners a new brand was designed. For this project the brand visual guidelines considered the coffee stains that cups left over the table, each stain is unique as each cup of coffee. A new brand, the storytelling, and different contact points were developed.