THE CHALLENGE

The owners of this company wanted to develop a new brand considering their love for coffee. They started fixing coffee machines and now they have their own coffee roaster and barista courses and training. That is how they asked for a brand which combined they love for coffee and their workshop. Interviews and participant observation were conducted to obtain insights used to develop the new brand.

THE SOLUTION

Considering the inputs of the owners a new brand was designed. For this project the brand visual guidelines considered the coffee stains that cups leave over the table, each stain is unique as each cup of coffee. A new brand, the storytelling, and different contact points were developed.

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